PC shipments increased by 8.4 percent year-over-year in the second quarter of 2025, marking the highest annual growth since 2022, according to preliminary data from Counterpoint Research. This growth was primarily influenced by the impending end of Windows 10 support, the early adoption of AI PCs, and specific commercial demands linked to tariffs.
The increase in shipments was driven mainly by the commercial sector, as large enterprises and public organizations initiated upgrades of their Windows 10-based PC fleets. Windows 11 has seen a surge in adoption as Microsoft prepares to cease support for Windows 10 in October 2025. The consumer segment, by contrast, exhibited more moderate and varied growth.
Lenovo led the PC market in Q2 2025, capturing 25 percent of total quarterly shipments and achieving a 15 percent year-over-year growth. HP secured the second position with 20.9 percent of the market share, experiencing a 5 percent growth. Dell held the third spot with 14.5 percent of the market, though it recorded a decline in shipments. Apple ranked fourth, holding 8.9 percent of the market and showing a 13 percent year-over-year growth, attributed to robust sales of its MacBook M4 series. Asus exhibited the most significant growth among major manufacturers, with an 18 percent increase in shipments, accounting for 6.8 percent of systems shipped during the quarter.
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Minsoo Kang, a Senior Analyst at Counterpoint, indicated that the uncertainty surrounding tariffs is expected to result in weaker PC shipment figures in the latter half of 2025. However, the market is projected to improve significantly in 2026, driven by an increasing demand for AI-capable PCs. Projections suggest that approximately half of all laptops shipped from 2026 onwards will be AI-enabled systems.
In addition to market dynamics, a notable shift is occurring in PC manufacturing locations. While China remains a primary production hub, PC vendors, original design manufacturers (ODMs), and electronics manufacturing services (EMS) providers are actively diversifying their manufacturing capabilities to other countries. Vietnam, India, and Mexico have emerged as key alternative locations, reflecting a broader effort to mitigate geopolitical and logistical risks associated with concentrated manufacturing.
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