Runway is launching its Game Worlds platform next week, aiming to integrate generative AI into the video game industry, according to The Verge.
The new Game Worlds platform enables users to develop interactive text-based games capable of generating both text and images via artificial intelligence. While the current iteration produces basic designs, Cristóbal Valenzuela, Runway’s CEO, views this as an initial step toward broader AI integration within the gaming sector. Valenzuela stated to The Verge that “generated video games are coming later this year.” He further indicated Runway’s intent to collaborate with video game companies, providing access to its AI tools in exchange for video game datasets to enhance its AI training.
The application of AI in video games has drawn criticism from industry professionals. The SAG-AFTRA union, for instance, initiated strikes against video game companies over the use of members’ likenesses and voices for AI training. Runway has also encountered controversy, with reports suggesting its AI was trained using YouTube videos and pirated films, a practice that violates YouTube’s terms of service.
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Runway seeks to replicate its success in the television and film industries. The company recently partnered with AMC Networks to assist in creating promotional materials and accelerating pre-visualization during development. Prior to the AMC agreement, Runway secured a collaboration with Lionsgate, providing its AI technology for the studio’s pre-production and post-production processes. Other instances of generative AI in gaming include Ubisoft’s use of Ghostwriter, a tool designed for generating video game dialogue.
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