The Browser Company introduced a $20 monthly Pro subscription for its Dia browser, providing unlimited access to AI chat and skills, while free users now face AI feature limits. The Browser Company launched a Pro subscription plan for Dia, its new web browser that heavily integrates AI features. The plan costs $20 per month and provides unlimited access to Dia’s AI-powered chat and skills features.
The introduction of a paid tier means free users will now face usage limits on AI features. The Browser Company has not specified exact limits, but CEO Josh Miller told The New York Times in July that the browser would remain free for those utilizing AI features “a few times a week.” Miller also stated plans for multiple subscription tiers, ranging from $5 per month to hundreds of dollars monthly, suggesting the current $20 plan is one of several options tailored to different feature sets.
Earlier this week, the Pro plan was briefly available online before being removed. Users on Reddit noted its quiet appearance. The subscription option has since been restored and is accessible through Dia’s settings page. This Pro plan represents the company’s first revenue-generating subscription service.
The Browser Company, also known for the Arc browser, has secured $128 million from investors. These investors include Pace Capital, Next Play Ventures, and several notable tech executives such as LinkedIn’s Jeff Weiner, Medium’s Ev Williams, Figma’s Dylan Field, Notion’s Akshay Kothari, and GitHub’s Jason Warner. The startup faces increasing competition in the AI-enhanced browser market, including Perplexity’s Comet browser, Opera’s upcoming Neon browser, and incumbents like Google and Microsoft, who are integrating AI assistants into their existing browsers.
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