But the truth is, we didn’t stop spending on Facebook.
In fact, we are spending 4x more.
The only difference is, now I am also contributing to my own piggy bank.
But how did we get here?
This path wasn’t clear from the beginning; I was HYPER skeptical
But looking back on the last 6 months, I connected the dots.
Here’s the 3 things we did to;
• Increase SQL’s by 620%
• Decrease our CAC payback by 30%
• Increase our conversion rate of free-trial signups by 22%
Focused on creative more than tactics
We decided to obsess about our ad creative. For months I would scroll through Foreplay.co every morning and every night.
This triggered an impactful chain reaction.
We had more ad ideas then we could execute on, backed by performance metrics. We went from testing 3-5 new ads a month to 10-20 new ads a week.
(Throwing sh*t at the wall is where the froth is – but we didn’t have ideas)
“Optimized” our Mobile Funnel
99% of the Facebook ad inventory is on mobile … you can’t really use our product on mobile and you still can’t.
The simple fix wasn’t to build a mobile app – no one does real prospecting from their iPhone. We simply communicated and managed expectations through the signup flow.
We also added a specific email to our welcome series for those who signed up on mobile.
And most importantly…
Hired a captain to steer the ship.
6 months ago Michael Kilcullen joined our team as a VP of marketing. Looking back on past failures many of them come back to focus and attention.
We used to sling, spray and pray.
Now with someone at the helm we are getting better every day – not simply making mistakes but learning from them and turning the learnings into action.
That’s about it, we turned our Zuck Tax into an investment with a healthy payback.
FAQs
Frequently Asked Questions
What is a Premium Domain Name? A premium domain name is the digital equivalent of prime real estate. It’s a short, catchy, and highly desirable web address that can significantly boost your brand's impact. These exclusive domains are already owned but available for purchase, offering you a shortcut to a powerful online presence. Why Choose a Premium Domain? Instant Brand Boost: Premium domains are like instant credibility boosters. They command attention, inspire trust, and make your business look established from day one. Memorable and Magnetic: Short, sweet, and unforgettable - these domains stick in people's minds. This means more visitors, better recall, and ultimately, more business. Outshine the Competition: In a crowded digital world, a premium domain is your secret weapon. Stand out, get noticed, and leave a lasting impression. Smart Investment: Premium domains often appreciate in value, just like a well-chosen piece of property. Own a piece of the digital world that could pay dividends. What Sets Premium Domains Apart? Unlike ordinary domain names, premium domains are carefully crafted to be exceptional. They are shorter, more memorable, and often include valuable keywords. Plus, they often come with a built-in advantage: established online presence and search engine visibility. How Much Does a Premium Domain Cost? The price tag for a premium domain depends on its desirability. While they cost more than standard domains, the investment can be game-changing. Think of it as an upfront cost for a long-term return. BrandBucket offers transparent pricing, so you know exactly what you're getting. Premium Domains: Worth the Investment? Absolutely! A premium domain is more than just a website address; it's a strategic asset. By choosing the right premium domain, you're investing in your brand's future and setting yourself up for long-term success. What Are the Costs Associated with a Premium Domain? While the initial purchase price of a premium domain is typically higher than a standard domain, the annual renewal fees are usually the same. Additionally, you may incur transfer fees if you decide to sell or move the domain to a different registrar. Can I Negotiate the Price of a Premium Domain?
In some cases, it may be possible to negotiate the price of a premium domain. However, the success of negotiations depends on factors such as the domain's demand, the seller's willingness to negotiate, and the overall market conditions. At BrandBucket, we offer transparent, upfront pricing, but if you see a name that you like and wish to discuss price, please reach out to our sales team.
How Do I Transfer a Premium Domain?
Transferring a premium domain involves a few steps, including unlocking the domain, obtaining an authorization code from the current registrar, and initiating the transfer with the new registrar. Many domain name marketplaces, including BrandBucket, offer assistance with the transfer process.
