The Surprising Reality of How Many Emails Are Sent Per Day
Walt Disney once said: If you can dream it, you can do it.
And many great people did dare to dream in the last 100 years!
It is an age of miracles, don’t you think?
Microsoft, Apple, Google, Tesla… not unlike Mickey Mouse, they became a worldwide phenomenon and game changers in their fields.
Now, not so many years ago people rode on carriages and wrote letters with quills.
Today the basics remain, but the mediums have changed.
Visionaries dreamed and letters evolved into emails.
Today we shine a spotlight on the question:
How many emails are sent per day?
How about we warm up with some global email statistics:
- Email ads spending will hit $350 million in 2019.
- 93% of B2B marketers use email marketing to proliferate content.
- 73% of millennials use emails for business.
- 99% of consumers check their personal emails at least once every day.
- 28% of all emails are opened on iPhones.
- At least 5 out of 10 emails are spam in 2019.
Alright, so…
How many people use email in 2019?
There are approximately 3.7 billion email users in 2019. There are a lot of alternative means of communication today, but email is still the most popular.
How many emails are sent out per day?
Now, that is a question with a few caveats. We’ll explain those in just a bit. Read on and see for yourself.
Emailing statistics these days are quite staggering!
Let’s turn our email counter on and get started.
Fascinating Facts
Let’s see what the most impressive email statistics have to say.
1. The average office worker receives 120 emails every day.
(Source: Campaign Monitor)
Corporate email continues to rule in the world of business. With that said, some new platforms have been on the rise for the past few years.
Nowadays Slack is one of the most popular cloud-based tools for inter-office communication.
Still, for the time being, no platform stands a chance of dethroning email.
2. By the end of 2023, the estimated number of active email users is going to be 4.4 billion.
(Source: Statista)
And since we can’t talk of office discourse without including the Slack stats for comparison…
In 2019, Slack has around 10 million daily active users.
Email still rules supreme.
3. The daily number of business emails received and sent is 124.5 billion.
(Source: Campaign Monitor)
Yes, business correspondence is mostly email based. And statistics say the numbers will continue to rise.
4. In 2019, there are 293.6 billion emails sent every day.
(Source: Statista)
The average number of emails per day is absolutely breathtaking, isn’t it?
(Imagine a horror movie with a working title “How Many Emails do I Have?” You wake up one day and discover that your inbox is the only one in the world. No one else receives any emails. You open it and there are 293.6 billion unopened messages. Goosebumps!)
If 293.6 billion seems a lot, brace yourself,
5. In 2023, more than 347.3 billion emails will be sent daily.
(Source: Statista)
Yes, it is a lot! But think about the role of spam messages in all this. We’ll get to that in a moment.
6. The average office worker sends out 40 work-related emails and receives 90 of them each day.
(Source: Templafy)
We’ve all been there. On Monday morning (after weekends or vacations) you go to work, open your email and there’s the dreaded avalanche of received emails: to-dos, notification, deadlines, feedback, you name it.
According to Statista, only 24% of people in the US never check their emails during vacations in 2018.
Well, the other 76% surely just like to avoid the post-vacation inbox madness.
7. 2.4 billion emails get sent every second. That’s 74 trillion emails every year.
(Source: Templafy)
Today’s businesses definitely count on emails for every service – inter-office communication, email marketing, B2B relations, and B2C correspondence.
8. In 2018 Gmail had over 1.5 billion users.
(Source: Campaign Monitor)
How many emails per day do you think they generate?
Gmail was launched in April 2004 and is 15 years old now. In internet time that’s a lot!
It is by far the most popular email platform nowadays.
70% of all Americans check their emails as often as possible in 2018. Which might be why 85% of American emails get opened via a smartphone. The share of mobile email is huge these days!
9. In 2018, the number of global e-mail users was at 3.7 billion users. This figure is set to grow to 4.4 billion users in 2023.
(Source: Radicati)
According to email usage statistics, there are as many email users today, as the population of China, India, and Europe put together. (That explains the daily email traffic, right?)
10. 9% of email users prefer Microsoft Outlook.
(Source: Litmus)
Outlook is one of the world’s first email services – it was founded in 1996 as Hotmail. A large part of its user base consists of older folks who like to stick to what works.
Outlook is currently available on Mac OS and its current version is Outlook 2019.
11. In 2018 marketing emails got an 18% open rate.
(Source: Statista)
Email open rate grew 4% in just one year. The rise of mobile makes email more accessible than ever – which has allowed the open rate to make this jump.
12. The cloud business email market is estimated to hit $60.74 billion in 2022.
(Source: Statista)
Cloud-based email services are attracting more and more attention these days. They offer a vast array of features, such as a high level of protection, support for mobile devices, excellent remote access, and reasonable subscriber costs.
Adopting a cloud email service for your business is definitely a step in the right direction!
Now that we covered the basics, we can go deeper to the darker side of email.
Spam and Email Marketing
There are lots of creatures that roam the realm of email statistics. Some of them are hiding in the dark corners and occasionally wreak havoc, others can make it rain.
Let’s have a look at.
The Giant Ogre that Is Email Spam
Unsolicited commercial emails, a.k.a. spam, are the worst!
It’s like a mosquito – no one thinks about it until it bites you and… well… you know.
Alright, so what qualifies as spam and what to be on the lookout for?
Let’s see:
- If they offer you something in exchange for seemingly nothing – it could be spam!
- If they are asking you some personal financial information – spam! There is a difference between offering financial services (which can be legit), and asking you for your bank account number.
- If they are asking you to keep something a secret – spam!
- Adult content – highly likely to be spam!
- Info on the stock market you never asked for – spam!
What Are Malware and Phishing?
Malware spam messages contain software that is designed to take over your computer. Once the device is compromised, it can start sending out malware spam messages on its own.
Phishing attacks are designed to steal a set of credentials you own. They do so by creating a copy of a website you trust. If you land there and try to log in, you essentially hand your credentials over to the perpetrator of the attack.
Then they can use those to assume control over your real account – this includes social network profiles, email, and even your online banking account.
Protect yourselves and your data, guys!
Now:
How many spam emails are sent per day?
13. According to Statista, 55% of all emails are spam.
(Source: Statista)
Think about the implications of that number on a global scale. (293.6 billion emails sent per day in 2019!)
That’s roughly 107 billion spam emails per day.
What’s the most popular kind of spam emails?
14. 26.6% of all spam emails sent in 2017 were healthcare-related.
(Source: Statista)
Second place goes to malware-spreading emails with 25.7%.
And the bronze medal went to dating with 21.4%.
Yes, dating sites can be cunning. You don’t need to click on those troublemakers to know what awaits on the other end of the link.
According to spam statistics:
15. 14.36% of all spam in 2018 came from China.
(Source: Statista)
China is mass-producing everything these days.
Just be on the lookout for those Chinese characters and you’ll be fine. The ones in English are actually more subtle and need more attention.
Fun fact about spam:
On May 1, 2019, email spam will celebrate its 41st birthday. No cake and candles, though!
Email Marketing
Email marketing is easily the marketing channel with the best ROI. Lots of us nowadays are comfortable shopping online – and marketing emails can give us just the information we need.
Establishing a connection with your customers via email is invaluable in 2019.
Just saying – in case you still haven’t gotten around to it.
16. For every dollar spent on email marketing, you would get $32 in 2018.
(Source: Oberlo)
Emails are a powerful platform for marketing, in case you haven’t noticed. It is the top marketing channel to invest money in – that kind of ROI can’t be ignored.
17. In 2016, the email open rate on mobile devices hit 68%.
(Source: Campaign Monitor)
Mobile is making it rain these days. According to mobile statistics, the number of mobile users in 2019 is forecast to reach 4.68 billion.
Yup, mobile provides us with a vast array of opportunities.
Consequently, those who invest in responsive design will be the ones to feel the thunder of email mobile stats the most.
In the pre-responsive era, we had to adjust our screen to every image and piece of content (not to mention in those days the internet was way slower).
Email marketing will definitely help your business grow!
Visual Email Trends in 2019
The next step in the email’s evolution is through new content types.
Personalization, interactivity, and creativity become the biggest assets when you want to attract the user’s attention.
The formula includes – more images and interactive content.
Let’s have a look at what’s fashionable in the realm of emails in 2019:
Emojis
Millennial culture has left its mark on what an email looks like nowadays. You can’t escape those emojis, GIFs, and video backgrounds – they’re everywhere.
Our obsession with images today has brought us a tad closer to the culture of ancient Egypt and modern Asia. Those guys love bright colors, websites full of content, links, images, and videos.
It was actually a Japanese UI designer, Shigetaka Kurita, who invented emojis and revolutionized texting.
This happened way back in 1998, by the way.
Using emojis in email subject lines and content (which leads to increased open rate), is totally new, though!
18. Emails with emojis have increased by 775% from 2015 to 2016.
(Source: Templafy)
Emojis are everywhere and are becoming more and more popular… oh well.
19. 56% of emails with an emoji in the subject line enjoyed a higher open rate.
(Source: Campaign Monitor)
By sending such emails, you also get a higher response rate. Additionally, an emoji makes your subject line shorter, which is a welcome bonus as any marketer will tell you.
Did you know that in 2011, Apple released iOS 5.0 and it was the first one to support emojis?
20. 87% of marketers plan to invest more money in email marketing.
(Source: Email on Acid)
Email marketing will become even more popular in the future. It truly is a gold mine for marketers!
APNG and GIFs
Animations can personalize your message further. As such, they’re definitely a type of content to experiment with in your campaigns.
21. 10.6% of all emails contained GIFs in 2016.
(Source: Templafy)
GIFs are a great way to stand out from the crowd as it is still underutilized.
One caveat, though – be aware of the size of your GIF before you send out emails to customers. They can get really heavy and if your GIF loads slowly, it can leave readers with a negative impression on your company.
Video, Video, Video
Videos can be a more effective way of communicating information for some types of people. And they are fun!
You can either embed a video in your email or use a static image with a play button that directs to the video.
Easy-peasy!
According to statistics:
22. In 2019, if you include a video background in your website design, you improve your conversion rate by 138%.
(Source: Website Builder Expert)
Moving pictures attract attention for a reason. Your email campaign will instantly become better once you add one to your website!
23. Including a video in your email boosts open rates by 19%, click-through rates by 65%, and it will reduce unsubscription rates by 26%.
(Source: Campaign Monitor)
Take advantage of that info right away and see the results for yourself. You’ll thank me later.
OK, what else?
AMP in Gmail
Now, that’s pretty cool!
In March 2019, Google launched a new feature for Gmail. It’s called AMP, which stands for Accelerated Mobile Pages.
It will enable users to stay in their email while browsing other pages. You will be able to make changes in real time, without leaving your inbox.
Imagine being able to complete an assignment, book a restaurant, or fill out a questionnaire, all from the convenience of your Gmail inbox.
Well done, Google!
Fun Facts
Moving away from serious business, let’s have some fun facts for a change, shall we?
Email is older than WWW
Email was invented by Ray Tomlinson and although it was very limited in the beginning, people have been using it since the 1960s.
That’s all very cool, but did you know that the World Wide Web was invented in 1989? That’s right – almost two decades after the email.
The first web browser was launched in 1990 in Geneva, Switzerland, and boy, did that change things!
The symbol @ weighs 25 pounds
Before it was adopted by email, the at symbol was featured in three different languages – Spanish, Portuguese, and Italian. In the 16th century, the first two cultures used to signify the word arroba – which was a unit of weight that equaled 25 pounds. Some South American countries use it to this day.
The Italians also used it – again as a unit of measure. This time it represented an amphora or a standard measure for wine.
Oh well, times change.
Email in Real-life Interactions
The email has left a mark on everyday interactions as well.
24. 17% of Americans check their emails during a conversation.
(Source: Statista)
Our 24/7 access to email, while useful, has become a distraction for some.
13 and Suddenly…Gmail
You have to be at least 13 to register for a Gmail account.
Why 13? Isn’t 12 or 14 better? Apparently, 13 is the email’s coming-of-age time.
(Jeez, even Stephen King himself says he is terrified of the number 13! And if the King of Horror says he’s afraid of something…)
Recap
Today we asked the hot question:
How many emails are sent per day?
The answer is: 293.6 billion emails are sent per day in 2019. The number is expected to reach 347.3 billion in 2023.
Also: 55% of all email today is spam.
Let’s see the most important stats in a nutshell:
- The average office worker receives 120 emails per day.
- Cloud business email will be worth $60.74 billion in 2022.
- Email marketing ROI is 3200% in 2019.
- An emoji in your email subject line will boost your open rate.
- There were 1.5 billion Gmail users in 2018.
Nowadays there are lots of ways to make a great first impression with an email.
Customized illustrations and videos are among them. In the near future, there are going to be even more animations, 3D images, and video backgrounds… and of course – emojis.
Users will always appreciate it if you add a surprise element in your content – and these are all easy ways to do just that!
Be creative, adjust for mobile, follow the latest trends, and beware those spam messages!
Now you know how many emails are sent per day, guys… among a wealth of other things.
Have a great time sending and receiving emails, everyone! It’s worth it!
References:
53 Incredible Facebook Statistics and Facts
There is no shortage of interesting Facebook statistics out there. We’ve collated and categorized the most up-to-date, most interesting facts we could find.
Here at Brandwatch, we love data. We love the statistics that this data provides too. Which is why we’ve collated this bumper list of Facebook statistics.
For some, these are just interesting factoids that titillate the mind and can later be brought out to impress friends over a coffee.
For marketers, these statistics can help in developing strategies to ensure you are targeting the audience you want to reach in the most effective way.
Facebook historical facts
Facebook was launched on February 4, 2004, by Mark Zuckerberg and his Harvard College roommates
Initially called Facemash, then Thefacebook.
Originally only open to Harvard students. In March 2004, Facebook expanded to the universities of Columbia, Stanford, and Yale. It later gradually opens to most universities in the United States and Canada
On September 26, 2006, Facebook was opened to everyone at least 13 years old with a valid email address
Or you can check out our full history of Facebook that looks at the company all the way from its origins to the modern day.
facebook historical statistics
Facebook financial statistics
Net income was $5.14bn for the third quarter of 2018
Facebook’s IPO raised $16 billion, making it the third largest in U.S. history
Facebook is now the 4th most valuable brand in the world with a value of $94.8bn
Since 2012, it has spent well over $22.4 billion buying competitors such as Instagram, WhatsApp, and Oculus. That’s just what we know of as well. There have been lots of acquisitions where the cost was undisclosed
Facebook has 33,606 employees
Mark Zuckerberg’s salary is only $1 a year
Which isn’t really a problem when your net worth is $55.6 billion
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Facebook user and demographics statistics
There are 2.375bn billion monthly active users (as of Q3 2018).
Over 1bn of those are mobile-only users.
There are 1.49 billion daily active users.
47% of Facebook users only access the platform through mobile.
83% of parents on Facebook are friends with their children.
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Half of internet users who do not use Facebook themselves live with someone who does.
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Facebook statistics – globe
Facebook usage statistics
30% of internet users use Facebook more than once a day.
45% of people get news from Facebook.
40% of people said they would share their health data with Facebook.
There are an estimated 81 million fake Facebook profiles.
The most popular page is the Facebook’s main page with 213m likes. Samsung are second with 159m, while Cristiano Ronaldo is third with 122m.
Facebook accounts for 62% of social logins made by consumers to sign into the apps and websites of publishers and brands.
200 million people use Facebook Lite – the app for the developing world’s slow connections.
Facebook takes up 22% of the internet time Americans spend on mobile devices, compared with 11% on Google search and YouTube combined.
Users spend an average of 20 minutes per day on the site.
In a month, the average user likes 10 posts, makes 4 comments, and clicks on 8 ads.
Hive is Facebook’s data warehouse, with 300 petabytes of data.
Facebook generates 4 new petabytes of data per day.
Facebook now sees 100 million hours of daily video watch time.
Users generate 4 million likes every minute.
More than 250 billion photos have been uploaded to Facebook.
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facebook data
Facebook marketing statistics
Facebook’s revenue from ad spend is 1.9x bigger in Q1 2019 compared to Q1 2017.
There are over 60 million active business Pages.
Over 2bn people can be reached through Facebook ads.
But only 6 million of those businesses pay to be ‘active advertisers’.
Although 75% of brands will pay to promote posts.
Facebook claimed 19% of the $70 billion spent on mobile advertising worldwide in 2015.
78% of Facebook advertising revenue comes from mobile ads.
Average advert click through rate on Facebook is 0.9%.
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In 2015, Facebook’s average advertising revenue per user was US$11.96.
49% of users like a Facebook page to support a brand they like.
40% of users don’t like any brand pages – meaning paid adverts are the only way to reach them.
Videos earn the highest rate of engagement, despite only making up 3% of content.
Mobile advertising represents 80% of Facebook’s advertising revenue.
Posts published on Thursday and Friday receive the highest engagement.
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